With Deliveroo being our primary client, McDonald being the secondary client. The challenge is to make it 80% about Deliveroo yet 20% highlight on McDonald's new McSpicy. Client have one request that, the offer information has to be clearly shout out throughout the whole video instead of just putting information at the end as tag on. While the video has to remain likeable by the audience and aims to obtain positive feedbacks and attention from the public.
2021
Deliveroo
1-3 months
To encourage the audience to engage with and click on a hard-sell advertisement, we have cast a renowned TV star as the leading actress. This star, who has been away from television for many years, is beloved by many in Hong Kong and will attract viewers eager to see her return to acting. Additionally, we have included three younger actors in supporting roles to bring a fresh dynamic and appeal to a broader age range of viewers.
Prioject duration
Client
Year
Brief
Creative Idea
The Line-up
"The most irresistible Deliveroo rider line up" as described by the media. We brought together three generations of TV stars for this comedy online video. The renowned 李司棋, who is semi-retired from acting, appears as the latest Deliveroo rider in the video. Leading the way, she is joined by three rising stars from the younger generation in this comedic short. This legendary lineup has created a buzz and become a hot topic.
Online Video
The beloved TV legend star 李司棋 act as the new deliveroo rider to deliver the McSpicy order to the -18/F Hell. During her journey, she met some few interesting people....
The video received 562K views and 86 positive comments on youtube and 396K views, 900 reactions and 53 positive comments on facebook.
Behind The Scene Photography
TVC / Creative Hard Selling / Photography
Comedy Hard-sell
Art Direction
Deliverable Spiciness
Year
Client
Prioject duration
2021
Deliveroo
1-3 months
Brief
With Deliveroo being our primary client, McDonald being the secondary client. The challenge is to make it 80% about Deliveroo yet 20% highlight on McDonald's new McSpicy. Client have one request that, the offer information has to be clearly shout out throughout the whole video instead of just putting information at the end as tag on. While the video has to remain likeable by the audience and aims to obtain positive feedbacks and attention from the public.
Creative Idea
To encourage the audience to engage with and click on a hard-sell advertisement, we have cast a renowned TV star as the leading actress. This star, who has been away from television for many years, is beloved by many in Hong Kong and will attract viewers eager to see her return to acting. Additionally, we have included three younger actors in supporting roles to bring a fresh dynamic and appeal to a broader age range of viewers.
