Online Video
We created three fictional clips featuring matches between adult players and child players. In each clip, we incorporate Dettol’s presence by highlighting three key hygiene tips within the storylines.
Story:
Halftime is over, the coach is giving instruction to his team. Russel, the key player, is shocked to hear that the coach wants to substitute him.
It turns out the coach finds him too grimy and full of germs. To protect hygiene, he instructs Russel to take a shower with Dettol Body Wash before returning back to the field.
Story:
In the final round, Dettol team's player no.99 score a goal. However, instead of stopping in the finish line, he keeps running......Everyone is curious.
He turn out to be so determine to clean the ball with Dettol Antiseptic Liquid as soon as the match is finished.
Story:
The game is over, and both teams shake hands to show their sportsmanship. Who would have thought that the referee would suddenly blow the whistle? As the players stand in shock, the referee pulls out Dettol hand sanitizer, reminding everyone to clean their hands before shaking hands.
Protect The Moment Campaign
Due to the COVID-19 pandemic, the HK Rugby Sevens were cancelled in 2020. In 2021, Dettol became the official hygiene partner of the tournament. Our task is to encourage people to fully participate in this major international event while also reminding them to maintain essential hygiene practices.
2021
Dettol
1-3 months
In addition to featuring the actual Hong Kong Rugby team, we’ve also included child actors as their opponents. This highlights Dettol’s commitment to protecting all age groups, especially children. By contrasting the adult rugby players with the child actors and showing the children’s team defeating the players, we aim to create entertaining videos that will make audiences laugh and relieve some of the pandemic's tension.
Prioject duration
Client
Year
Brief
Creative Idea
Press Release
The 2021 tournament has been cancelled while the project is almost finished. Therefore, we later on created various banners for the new press to enhance this partnership's online exposure.
Key Visual
This key visual is 3D-rendered. The goal is to deliver luxuriness and premium feel without being tackiness, using the global colour guideline of black and gold. I took reference for the movie "blade running" when designing the venue. In execution part, using only 3D rendered materials in this KV can appears to be monotonous, my approach is to add multiple light source and layers the whole scene with different textures to enrich the visual.
Draft and mock up with Dettol Global Guideline Version.
Key Visual / Storyboarding / Digital Content
Comedy Twist
Lead Creative
Art Direction
Protect The Moment Campaign
Year
Client
Prioject duration
2021
Dettol
1-3 months
Brief
Due to the COVID-19 pandemic, the HK Rugby Sevens were cancelled in 2020. In 2021, Dettol became the official hygiene partner of the tournament. Our task is to encourage people to fully participate in this major international event while also reminding them to maintain essential hygiene practices.
Creative Idea
In addition to featuring the actual Hong Kong Rugby team, we’ve also included child actors as their opponents. This highlights Dettol’s commitment to protecting all age groups, especially children. By contrasting the adult rugby players with the child actors and showing the children’s team defeating the players, we aim to create entertaining videos that will make audiences laugh and relieve some of the pandemic's tension.
